Profile
This is me
With a background in both; creative and corporate industries, I combine innovative design with strategic marketing to build memorable brands. My expertise in campaign planning, brand positioning, and digital strategy enables me to deliver impactful work that aligns with business goals. I constantly seek ways to explore new ways to elevate brand performance and inspire customer loyalty.
Expertise
Strategic Marketing, Brand Management, Digital Marketing, Budget Management, Cross-functional Leadership, Data-Driven Decision Making, Market Expansion, New Product Launch, Branding,
Activations, Events and New Store Openings, Visual Communication & Art Direction,
Product Design, Creative Campaign Development
Key
Strengths
Let's dig deeper:
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Leadership: Team management, coaching, and fostering a collaborative work environment.
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Strategic & Analytical: Budget management, campaign performance analysis, and market insights.
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Creative Direction: Brand identity development, advertising conceptualization, and multimedia production.
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Cross-functional Expertise: Collaborative experience with Operations, Supply Chain, Development, Business Intelligence and Global Marketing teams.
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Data-Driven Marketing: CRM, digital marketing strategy, and consumer segmentation.
Experience
2019 - Current
Senior
Marketing Manager
Lead strategic brand direction for Burger King South Africa, integrating customer insights with data-driven strategies to expand market share and enhance brand affinity. Key achievements include implementing the Burger King global rebrand locally, launching the brand’s first TV commercial in South Africa, and executing high-impact CRM initiatives. Oversaw digital transformation through loyalty programs and app rollouts, driving customer acquisition and engagement. Achieved measurable growth in same-store sales and improved brand conversion rates, contributing to sustained profitability.
2017 - 2019
Brand Manager
Focused on upholding Burger King’s brand integrity across touchpoints, with responsibility for online reputation management and content strategy. Developed and executed 360-degree marketing campaigns that enhanced brand visibility and strengthened brand loyalty. Led key brand initiatives, including new store openings and tactical event planning, while aligning marketing spend with strategic goals for maximized ROI. Built and maintained relationships with creative agencies to ensure campaign alignment and effectiveness.
2016 - 2017
Senior Graphic Designer
Created dynamic and visually compelling campaigns that elevated Burger King’s market presence, collaborating closely with the marketing team to execute campaigns that resonate with the target audience. Key projects included designing restaurant interiors to align with global standards and developing customized activation plans for new market entries. Played an instrumental role in achieving positive sales growth through innovative brand-driven storytelling.
2012 - 2016
Mid-weight Art Director
Oversaw creative development for British American Tobacco’s Southern African markets, managing high-profile projects across multiple brands. Specialized in “Dark Marketing” strategies, leveraging creative thinking to produce engaging BTL and TTL campaigns within restrictive marketing environments. Promoted to lead creative initiatives in the EMEA region, conceptualizing award-winning campaigns and securing a lasting impact on client brands. Clients included major names like VW, Revlon, and Vodacom.
2012
Freelance Grapic Designer
Delivered impactful designs for Cape Town-based clients, crafting visual campaigns that blended creativity with brand messaging. Key projects included branding for Heart.fm’s RnB-focused campaign, as well as promotional designs for the Cape Epic cycling event, showcasing versatility in campaign execution across media formats.
2011
Art Director
Selected as one of seven promising creatives for the founding class of UTOPIA, working under industry icons. Developed campaigns for clients like Birdlife South Africa and Marvik, creating impactful visual narratives that amplified brand stories. Key projects included the SOS Save Our Seabirds Festival campaign, which significantly increased brand awareness and event attendance.
Career Highlights
Market Growth (Burger King): Boosted same-store sales from -40.4% to +10.8% in 2018.
Brand Conversion:
Increased conversion rate by 11% (2016-2017).
Product Launch:
Burger King’s first TVC in SA (+30% Whopper sales).
Rebranding:
Executed Burger King global rebrand in SA.
Collaboration:
Led Burger King’s digital transformation with IT and global teams.
Positioning:
Rebranded Pall Mall, Dunhill, Benson & Hedges.
Awards
2024
Bronze
Loeries Awards
Campaign: Astro Whopper
Category: Public Relations & Media Communication
2024
Bronze
Loeries Awards
Campaign: Small Pleasures
Category: Radio Commercial
2024
Bronze
Marketing Achievement
Award
Campaign: Shrinkflation
Category: Excellence in South African Resonance Marketing Award
2024
Bronze
Prisms
Awards
Campaign: Shrinkflation
Category: Public Relations
2022
Gold
Assegai
Awards
Campaign: Burger King Online
Category: Email & CRM
2022
Silver
Effie
Awards
Campaign: King Value Meals
Category: TVC
Education
2024
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Regent Bussiness School
NQF 8
Postgraduation Diploma in
Digital Marketing
2020
Regent Bussiness School
NQF 5
Higher Certificate in
Business Management
2010
AAA School of Advertising
NQF 6
Diploma in Visual Communication
(specializing in Art Direction)
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Diploma in Marketing Communication
Brands
